Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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Main Author: | Hatch, Mary Jo |
---|---|
Corporate Author: | ebrary, Inc |
Other Authors: | Schultz, Majken |
Format: | Electronic eBook |
Language: | English |
Published: |
San Francisco :
Jossey-Bass,
c2008.
|
Edition: | 1st ed. |
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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