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Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /

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Bibliografski detalji
Glavni autor:	Hatch, Mary Jo
Autor kompanije:	ebrary, Inc
Daljnji autori:	Schultz, Majken
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	San Francisco : Jossey-Bass, c2008.
Izdanje:	1st ed.
Teme:	Corporate image. Corporate culture. Branding (Marketing) Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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