How to create and manage a mutual fund or exchange-traded fund a professional's guide /

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Bibliographic Details
Main Author: Gerber, Melinda
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2008.
Series:Wiley finance series.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Create and manage a mutual fund
  • Why the world needs another mutual fund
  • Money, product differentiation, and distribution
  • Price and customer service
  • Spreading the word with promotion and publicity
  • Building your mutual fund team
  • The steps to start a mutual fund
  • Create and manage an exchange-traded fund
  • ETFs : the mutual fund's next evolution
  • Building your exchange-traded fund team
  • The steps to start an exchange-traded fund
  • - Appendix A: what to expect in your first year
  • Appendix B: selling your business
  • Appendix C: useful web sites, phone numbers, and additional readings
  • Appendix D: list of service provider questions
  • Afterword
  • Notes
  • Index.