Cover Image

QR Code

Marketing and multicultural diversity

Saved in:

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Rao, C. P.
Format:	Electronic eBook
Language:	English
Published:	Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:	New perspectives in marketing series.
Subjects:	Consumer behavior. Market segmentation. Marketing > Social aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The great tween buying machine capturing your share of the multi-billion-dollar tween market /
by: Siegel, David L.
Published: (2004)

Market segmentation how to do it and how to profit from it /
by: McDonald, Malcolm
Published: (2012)

Internal marketing directions for management /
Published: (2000)

The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies /
by: Stroud, Dick
Published: (2005)

Niche envy marketing discrimination in the digital age /
by: Turow, Joseph
Published: (2006)

Consumer cosmopolitanism in the age of globalization
Published: (2012)

Latinos, Inc the marketing and making of a people /
by: Dávila, Arlene M., 1965-
Published: (2001)

Latinos, Inc. the marketing and making of a people /
by: Dávila, Arlene M., 1965-
Published: (2012)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
by: Sherry, John F.
Published: (1995)

The growth drivers the definitive guide to building marketing capabilities /
by: Bird, Andy
Published: (2012)

One-to-one web marketing build a relationship marketing strategy one customer at a time /
by: Allen, Cliff, 1948-
Published: (2001)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Effective marketing : creating and keeping customers /
by: Zikmund, William G.
Published: (1995)

Marketing management /
by: Kotler, Philip
Published: (2009)

Entrepreneur magazine's 103 start-up marketing tips
by: Lesonsky, Rieva
Published: (2001)

Strategic success advanced marketing tips /
Published: (2001)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

Grow right Entrepreneur magazine's 102 marketing tips for growing businesses /
Published: (2001)

Start right Entrepreneur magazine's 103 start-up marketing tips /
Published: (2001)

Get the word out Entrepreneur magazine's 98 marketing tips for promoting your business /
Published: (2001)

Preference pollution how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1998)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele
Published: (2015)

The maturing marketplace buying habits of baby boomers and their parents /
Published: (2000)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram
Published: (2001)

Decoded the science behind why we buy /
by: Barden, Phil
Published: (2013)

The human brand : how we relate to people, products, and companies /
by: Malone, Chris, 1969-
Published: (2013)

Geomarketing methods and strategies in special martketing /
by: Cliquet, Gérard
Published: (2006)

Consumer behavior /
by: Engel, James F.
Published: (1982)

Consumer behavior /
by: Engel, James F.
Published: (1978)

Behavioral pricing
Published: (2005)

Consumer behavior /
by: Engel, James F.
Published: (1973)

Cracking the code leveraging consumer psychology to drive profitability /
Published: (2011)

Let them eat cake marketing luxury to the masses-as well as the classes /
by: Danziger, Pamela N.
Published: (2005)

Explaining buyer behavior central concepts and philosophy of science issues /
by: O'Shaughnessy, John, 1927-
Published: (1992)

Consumer behavior /
by: Schiffman, Leon G, et al.
Published: (2015)

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Published: (2015)

Marketing to millennials reach the largest and most influential generation of consumers ever /
by: Fromm, Jeff
Published: (2013)

Niche marketing for coaches a practical handbook for building a life coaching, executive coaching or business coaching practice /
by: McNamara, Hannah
Published: (2007)

How to market to women online case studies, tips and tactics.
Published: (2003)