Information marketing

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Rowley, J. E.
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Aldershot, England ; Burlington, VT : Ashgate, c2006.
Rhifyn:2nd ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Marketing
  • The information marketplace
  • Customers
  • Information products and services
  • Building customer relationships
  • Branding and corporate identity
  • Marketing communications
  • Price and pricing policy
  • Collecting marketing data
  • Marketing strategy and planning.