Information marketing
Guardat en:
Autor principal: | |
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Autor corporatiu: | |
Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
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Edició: | 2nd ed. |
Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- Marketing
- The information marketplace
- Customers
- Information products and services
- Building customer relationships
- Branding and corporate identity
- Marketing communications
- Price and pricing policy
- Collecting marketing data
- Marketing strategy and planning.