The fast path to corporate growth leveraging knowledge and technologies to new market applications /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Oxford ; New York :
Oxford University Press,
2007.
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- IBM rises from the ashes
- A framework for action
- Segmenting markets for growth
- Understanding user needs
- Creating design concepts, prototyping, and validating design choices
- How Honda innovates
- Product line and platform development
- Honda's Element comes to life
- Business model innovation
- New brand and product line development at Mars
- Making the business case
- Executive decision making
- Leading teams to growth.