Truth new rules for marketing in a skeptical world /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- Convincing the unconvinced : practical integrity and a better way to market
- Practical integrity works : five companies with something to teach us all
- Be the one they can count on : build equitable partnerships, fused with integrity
- My product, my self : that's not a product you're marketing, that's your word
- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in
- Promote honestly, not just legally : no weasels allowed
- Be there when they want you there : in their mind, not in their face
- Putting trust back into value : it's worth more if they trust you more
- Integrity team building : convince your people and they will convince the world
- Benchmark against a new ROMI : achieving return on market integrity
- Preparing for a better way to market : integrity planning and training
- A final thought.