Truth new rules for marketing in a skeptical world /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Upshaw, Lynn B., 1947-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: New York : AMACOM, c2007.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Convincing the unconvinced : practical integrity and a better way to market
  • Practical integrity works : five companies with something to teach us all
  • Be the one they can count on : build equitable partnerships, fused with integrity
  • My product, my self : that's not a product you're marketing, that's your word
  • Win the credibility race (and it is a race) : grab the leadership share of what customers believe in
  • Promote honestly, not just legally : no weasels allowed
  • Be there when they want you there : in their mind, not in their face
  • Putting trust back into value : it's worth more if they trust you more
  • Integrity team building : convince your people and they will convince the world
  • Benchmark against a new ROMI : achieving return on market integrity
  • Preparing for a better way to market : integrity planning and training
  • A final thought.