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Truth new rules for marketing in a skeptical world /

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Bibliographic Details
Main Author:	Upshaw, Lynn B., 1947-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	New York : AMACOM, c2007.
Subjects:	Marketing. Marketing > Decision making. Integrity. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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