Getting your way every day mastering the lost art of pure persuasion /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Axelrod, Alan, 1952-
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Washington, D.C. : AMACOM, 2007.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Get ready to win
  • Profit from ancient wisdom
  • Look for an argument
  • Lay it all out
  • Be reasonable
  • Be ethical, be emotional
  • Stay out of the palace of fallacy
  • Welcome to the house of style
  • Go beyond words
  • Make your case and get your way
  • Talk yourself into the job you want
  • Move your boss
  • Inspire your staff
  • Motivate your colleagues
  • Win your customers
  • Satisfy your customers
  • Convince your customers
  • Deal with your vendors
  • Close with your investors and lenders
  • Commemorate and celebrate
  • Epilogue - when rhetoric hits the speed of light.