Boom marketing to the ultimate power consumer--the baby boomer woman /

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Bibliographic Details
Main Author:	Brown, Mary, 1959-
Corporate Author:	ebrary, Inc
Other Authors:	Orsborn, Carol
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2006.
Subjects:	Women consumers. Consumer behavior. Marketing. Baby boom generation. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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