Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
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| Главный автор: | |
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| Соавтор: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York :
American Management Association,
c2007.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Tilting at windmills
- The queen of branding
- Charlotte in wonderland
- The prince of pollsters
- Measuring distance in kilograms
- Why do they hate us?
- The pictures in their heads
- The business of America
- The power of brands
- Brand America
- CEOs in handcuffs
- Plague or paranoia?
- In search of anti-anti-Americans
- The path to happy
- Sink roots, don't just spread branches
- Go glocal
- Share your customers' cares
- Stiff-necked, tree-hugging critics
- Share your customers' dreams
- Myth America
- A lever to move the world
- Waging peace.