Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New York :
American Management Association,
c2007.
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- Tilting at windmills
- The queen of branding
- Charlotte in wonderland
- The prince of pollsters
- Measuring distance in kilograms
- Why do they hate us?
- The pictures in their heads
- The business of America
- The power of brands
- Brand America
- CEOs in handcuffs
- Plague or paranoia?
- In search of anti-anti-Americans
- The path to happy
- Sink roots, don't just spread branches
- Go glocal
- Share your customers' cares
- Stiff-necked, tree-hugging critics
- Share your customers' dreams
- Myth America
- A lever to move the world
- Waging peace.