Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Martin, Dick, 1946-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: New York : American Management Association, c2007.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Tilting at windmills
  • The queen of branding
  • Charlotte in wonderland
  • The prince of pollsters
  • Measuring distance in kilograms
  • Why do they hate us?
  • The pictures in their heads
  • The business of America
  • The power of brands
  • Brand America
  • CEOs in handcuffs
  • Plague or paranoia?
  • In search of anti-anti-Americans
  • The path to happy
  • Sink roots, don't just spread branches
  • Go glocal
  • Share your customers' cares
  • Stiff-necked, tree-hugging critics
  • Share your customers' dreams
  • Myth America
  • A lever to move the world
  • Waging peace.