Coolhunting chasing down the next big thing /

Salvato in:
Dettagli Bibliografici
Autore principale: Gloor, Peter A. (Peter Andreas), 1961-
Ente Autore: ebrary, Inc
Altri autori: Cooper, Scott (Scott M.)
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: New York : AMACOM, c2007.
Soggetti:
Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • Why "cool" matters
  • Swarm creativity creates cool trends
  • Swarms can better predict the future
  • About trendsetters
  • Coolhunters look for coolfarmers
  • When swarms go mad
  • Do-it-yourself coolhunting with technology
  • Coolhunting by automated social network analysis
  • Five steps to becoming a coolfarmer
  • The coming world of swarm creativity.