Coolhunting chasing down the next big thing /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Why "cool" matters
- Swarm creativity creates cool trends
- Swarms can better predict the future
- About trendsetters
- Coolhunters look for coolfarmers
- When swarms go mad
- Do-it-yourself coolhunting with technology
- Coolhunting by automated social network analysis
- Five steps to becoming a coolfarmer
- The coming world of swarm creativity.