Libraries, mission & marketing writing mission statements that work /

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Bibliographic Details
Main Author: Wallace, Linda K.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago : American Library Association, c2004.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Putting the mission in mission statement
  • Marketing, mission, and message
  • Writing a mission statement
  • Putting your statement to work
  • Mission statements.