The visible librarian asserting your value with marketing and advocacy /
Guardat en:
Autor principal: | |
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Autor corporatiu: | |
Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
Chicago :
American Library Association,
2003.
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Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
Etiquetes: |
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Taula de continguts:
- The primacy of customer service and other basics
- Doing the groundwork : marketing
- Publicity : the tangibles
- Public relations : the personal touch
- Advocacy : putting it all together.