Media and the American child

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Bibliographic Details
Main Author: Comstock, George A.
Corporate Author: ebrary, Inc
Other Authors: Scharrer, Erica
Format: Electronic eBook
Language:English
Published: Burlington, MA : Elsevier, c2007.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?