Audience economics media institutions and the audience marketplace /

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Bibliographic Details
Main Author: Napoli, Philip M.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : Columbia University Press, c2003.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 0231126522 (cl. : alk. paper) 
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100 1 |a Napoli, Philip M. 
245 1 0 |a Audience economics  |h [electronic resource] :  |b media institutions and the audience marketplace /  |c Philip M. Napoli. 
260 |a New York :  |b Columbia University Press,  |c c2003. 
300 |a x, 235 p. 
504 |a Includes bibliographical references (p. [199]-227) and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Television advertising. 
650 0 |a Television advertising  |z United States. 
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710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10183537  |z An electronic book accessible through the World Wide Web; click to view 
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999 |c 82575  |d 82575