New product forecasting an applied approach /

New product forecasting an applied approach /

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Bibliographic Details
Main Author: Kahn, Kenneth B.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
New products > Forecasting > Methodology.
Product management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Foundations of applied new product forecasting
  • Introduction to applied new product forecasting
  • Clarifying the terminology of product, service, and/or offering
  • A new product forecasting directive
  • Beginning the new product forecasting endeavor
  • Types of new product estimates
  • New product planning versus new product forecasting
  • Types of new products
  • New product forecasting techniques
  • New product forecasting strategy : linking techniques to type of new product
  • Key concepts
  • Discussion questions
  • New product development and new product forecasting: process and structure
  • The new product development process
  • Using teams to structure new product development
  • The new product forecasting process
  • Assumptions management
  • S&op and new product forecasting
  • Key concepts
  • Discussion questions
  • New product forecasting techniques
  • Judgmental new product forecasting techniques
  • Jury of executive opinion
  • Sales force composite
  • Scenario analysis
  • Delphi method
  • Assumptions-based modeling
  • Using assumptions-based models to identify critical assumptions and examine risk
  • Decision trees
  • Markov process model
  • Key concepts
  • Discussion questions
  • Customer/market research techniques for new product forecasting
  • Concept testing
  • Product use testing
  • Market testing
  • Conjoint analysis
  • Quality function deployment
  • The kano model
  • Key concepts
  • Discussion questions
  • Time series techniques for new product forecasting
  • Look-like analysis (analogous forecasting)
  • Diffusion modeling
  • Composite curve approach
  • Key concepts
  • Discussion questions
  • Regression analysis for new product forecasting
  • Correlation
  • Regression analyses
  • Final comments on regression analyses
  • Key concepts
  • Discussion questions
  • Managerial considerations for applied new product forecasting
  • Special topics in new product forecasting
  • Understanding the launch phenomenon
  • The launch cycle
  • Pre-launch preparation : launch control protocol
  • Launch tracking and the launch scorecard
  • Special new product forecasting issues
  • Key concepts
  • Discussion questions
  • New product forecasting benchmarks
  • Review of literature on new product forecasting practices
  • New product forecasting benchmarks
  • Final observations
  • Implications for your company's new product forecasting process
  • Key concepts
  • Discussion questions.

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