Business strategy in a semiglobal economy
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Armonk, N.Y. :
M.E. Sharpe,
c2006.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Introduction : the rise of the semiglobal economy
- The highly globalized segment
- The highly localized segment
- Vision
- Competitive strategy
- Coordination
- Communication
- Motivation
- The future of the semiglobal corporation.