Business strategy in a semiglobal economy

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書目詳細資料
主要作者: Mourdoukoutas, Panos
企業作者: ebrary, Inc
格式: 電子 電子書
語言:英语
出版: Armonk, N.Y. : M.E. Sharpe, c2006.
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書本目錄:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.