Business strategy in a semiglobal economy
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe,
c2006.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction : the rise of the semiglobal economy
- The highly globalized segment
- The highly localized segment
- Vision
- Competitive strategy
- Coordination
- Communication
- Motivation
- The future of the semiglobal corporation.