Business strategy in a semiglobal economy

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Detalles Bibliográficos
Autor Principal: Mourdoukoutas, Panos
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, c2006.
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Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.