Managing in the global economy
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| 主要作者: | |
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| 企业作者: | |
| 其他作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Armonk, N.Y. :
M.E. Sharpe,
c2006.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Managing in the global economy : an introduction
- Challenges and prospects of globalization
- Economic foundations of global business
- National trade policy and competitive advantage
- Legal and political foundations of global business
- Economic integration and regional trading blocs
- Cultural foundations of global business
- Assessing cultural differences
- Organizing for global business
- Developing global business strategies
- Building global strategic alliances
- Strategies for international negotiation
- Staffing global operations
- Managing a competitive global workforce
- Managing total quality and employee involvement
- Managing multicultural teams
- Managing in the global economy : a field project.