कवर छवि

Profitable marketing communications a guide to marketing return on investment /

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Young, Antony, 1964-
निगमित लेखक: ebrary, Inc
अन्य लेखक: Aitken, Lucy
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: London ; Philadelphia : Kogan Page Ltd, 2007.
विषय:
Marketing > Management.
Capital investments > Evaluation.
Rate of return.
Profit.
Electronic books.
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
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कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • A need for a new marketing model
  • A change in philosophy
  • Our marketing ROI stars
  • Invest, don't spend
  • Concentrate on outcomes, not outputs
  • Forget consumers, target customers
  • Manage your communication investment portfolio
  • Differentiate any way you can
  • Engagement and experience are the new 30-second ads
  • Apply a 'focus investing' approach
  • Establish a measurement culture
  • Leverage your employee capital
  • Is your organization marketing ROI-fit?

समान संसाधन