Imatge de la portada

Profitable marketing communications a guide to marketing return on investment /

Guardat en:
Dades bibliogràfiques
Autor principal: Young, Antony, 1964-
Autor corporatiu: ebrary, Inc
Altres autors: Aitken, Lucy
Format: Electrònic eBook
Idioma:anglès
Publicat: London ; Philadelphia : Kogan Page Ltd, 2007.
Matèries:
Marketing > Management.
Capital investments > Evaluation.
Rate of return.
Profit.
Electronic books.
Accés en línia:An electronic book accessible through the World Wide Web; click to view
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • A need for a new marketing model
  • A change in philosophy
  • Our marketing ROI stars
  • Invest, don't spend
  • Concentrate on outcomes, not outputs
  • Forget consumers, target customers
  • Manage your communication investment portfolio
  • Differentiate any way you can
  • Engagement and experience are the new 30-second ads
  • Apply a 'focus investing' approach
  • Establish a measurement culture
  • Leverage your employee capital
  • Is your organization marketing ROI-fit?

Ítems similars