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Niche envy marketing discrimination in the digital age /

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Glavni autor: Turow, Joseph
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Cambridge, Mass. : MIT Press, c2006.
Teme:
Consumer profiling.
Market segmentation.
Marketing > Technological innovations.
Customer services > Technological innovations.
Electronic books.
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Opis fizičkog objekta:viii, 225 p.
Bibliografija:Includes bibliographical references (p. [193]-215) and index.

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