Globalizing tobacco control anti-smoking campaigns in California, France, and Japan /

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Hlavní autor: Reid, Roddey, 1952-
Korporativní autor: ebrary, Inc
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Bloomington : Indiana University Press, c2005.
Edice:Tracking globalization.
Témata:
On-line přístup:An electronic book accessible through the World Wide Web; click to view
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Obsah:
  • Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
  • The dynamics of collaboration and community input in the media campaign
  • The campaign against secondhand smoke: family, ethical subjects, and the social body
  • Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
  • France: unexceptional exceptionalism?
  • Japan: in the shadow of colonialism and Japan tobacco.