Globalizing tobacco control anti-smoking campaigns in California, France, and Japan /

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Dades bibliogràfiques
Autor principal: Reid, Roddey, 1952-
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Bloomington : Indiana University Press, c2005.
Col·lecció:Tracking globalization.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
  • The dynamics of collaboration and community input in the media campaign
  • The campaign against secondhand smoke: family, ethical subjects, and the social body
  • Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
  • France: unexceptional exceptionalism?
  • Japan: in the shadow of colonialism and Japan tobacco.