Globalizing tobacco control anti-smoking campaigns in California, France, and Japan /

Globalizing tobacco control anti-smoking campaigns in California, France, and Japan /

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Bibliographic Details
Main Author: Reid, Roddey, 1952-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Bloomington : Indiana University Press, c2005.
Series:Tracking globalization.
Subjects:
Smoking > Government policy > Cross-cultural studies.
Smoking > Government policy > California.
Smoking > Government policy > France.
Smoking > Government policy > Japan.
Smoking > California > Prevention.
Smoking > France > Prevention.
Smoking > Japan > Prevention.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
  • The dynamics of collaboration and community input in the media campaign
  • The campaign against secondhand smoke: family, ethical subjects, and the social body
  • Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
  • France: unexceptional exceptionalism?
  • Japan: in the shadow of colonialism and Japan tobacco.

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