Globalizing tobacco control anti-smoking campaigns in California, France, and Japan /

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Detalles Bibliográficos
Autor Principal:	Reid, Roddey, 1952-
Autor Corporativo:	ebrary, Inc
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Bloomington : Indiana University Press, c2005.
Series:	Tracking globalization.
Subjects:	Smoking > Government policy > Cross-cultural studies. Smoking > Government policy > California. Smoking > Government policy > France. Smoking > Government policy > Japan. Smoking > California > Prevention. Smoking > France > Prevention. Smoking > Japan > Prevention. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Table of Contents:

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing
The dynamics of collaboration and community input in the media campaign
The campaign against secondhand smoke: family, ethical subjects, and the social body
Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture
France: unexceptional exceptionalism?
Japan: in the shadow of colonialism and Japan tobacco.

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