Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /

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Bibliographic Details
Main Author: Taylor, David, 1964-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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