Creating passionbrands getting to the heart of branding /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Sterling, Va. :
Kogan Page Limited,
c2005.
|
| Rhifyn: | 1st ed. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- From understanding to obsession
- The five symptoms of malaise of consumer-led brands
- Why brands need belief
- Why passive belief won't do
- Just another brand, or a passionbrand?
- Creating passionbrands : the journey starts here
- Corner no 1 : ideology
- Corner no 2 : capability
- Corner no 3 : consumer
- Corner no 4 : environment
- Marketing imagination and the passionpoint
- From identity to reality : six guiding principles
- Leading from the heart.