The effective use of market research how to drive and focus better business decisions /
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| 版: | 4th ed. |
| 叢編: | Market research in practice series.
|
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
書本目錄:
- Key to making good decisions
- Getting the information you really need
- The best research techniques anyone can use
- What to measure and how to measure it
- You have the information, now use it
- Making sure that the customers are happy
- Tracking trends and changing decisions
- Getting the most out of business relationships with research companies
- Using research to grow your business.