The effective use of market research how to drive and focus better business decisions /
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
London ; Sterling, VA :
Kogan Page,
2004.
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| 版: | 4th ed. |
| シリーズ: | Market research in practice series.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- Key to making good decisions
- Getting the information you really need
- The best research techniques anyone can use
- What to measure and how to measure it
- You have the information, now use it
- Making sure that the customers are happy
- Tracking trends and changing decisions
- Getting the most out of business relationships with research companies
- Using research to grow your business.