The effective use of market research how to drive and focus better business decisions /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Birn, Robin
Erakunde egilea: ebrary, Inc
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: London ; Sterling, VA : Kogan Page, 2004.
Edizioa:4th ed.
Saila:Market research in practice series.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business.