The effective use of market research how to drive and focus better business decisions /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Birn, Robin
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: London ; Sterling, VA : Kogan Page, 2004.
Rhifyn:4th ed.
Cyfres:Market research in practice series.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business.