Consumer insight how to use data and market research to get closer to your customer /

Customer relations
出版: (2011)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
由: Gordon, Ian H.
出版: (2013)

The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
由: Stratten, Scott
出版: (2012)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
由: Frawley, Andrew
出版: (2015)

Customer relationship management how to turn a good business into a great one! /
由: Roberts-Phelps, Graham
出版: (2001)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
由: Jaffe, Joseph, 1970-
出版: (2007)

Perception of a difference the power in buying, marketing and selling customer care /
由: Zimmerman, Wesley
出版: (2005)

Marketing for rainmakers 52 rules of engagement to attract and retain customers for life /
由: Fragasso, Philip M., 1950-
出版: (2008)

Romancing the brand : how brands create strong, intimate relationships with customers /
由: Halloran, Tim, 1969-
出版: (2014)

Eliminate customer turnoffs /
由: Timm, Paul R.

Exceed customer expectations /
由: Timm, Paul R.

Dynamic customer strategy : today's CRM /
由: Tanner, John F.
出版: (2014)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
由: Williams, David, 1963-
出版: (2014)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
出版: (2004)

Big data marketing : engage your customers more effectively and drive value /
由: Arthur, Lisa
出版: (2013)

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
由: Allen, Danica R., 1959-
出版: (2004)

Social media marketing the next generation of business engagement /
由: Evans, Dave, 1956-
出版: (2010)

Total customer value management : transforming business thinking /
由: Mahajan, Gautam, 1946-
出版: (2010)

Optimal database marketing : strategy, development, and data mining /
由: Drozdenko, Ronald G.
出版: (2002)

Marketing research : an applied approach /
由: Kinnear, Thomas C., 1943-
出版: (1987)

Analytics and dynamic customer strategy : big profits from big data /
由: Tanner, John F.
出版: (2014)

Service marketing : people, technology, strategy /
由: Lovelock, Christopher
出版: (2011)

Managing customer relationships a strategic framework /
由: Peppers, Don
出版: (2011)

Managing customer experience and relationships : a strategic framework /
由: Peppers, Don, et al.
出版: (2017)

True alignment : linking company culture with customer needs for extraordinary results /
由: Papke, Edgar
出版: (2014)

The experience effect engage your customers with a consistent and memorable brand experience /
由: Joseph, Jim, 1963-
出版: (2010)

Spark be more innovative through co-creation /
由: Winsor, John, 1959-
出版: (2005)

Consumer behaviour and marketing research (text and cases) /
由: Nair, Suja R.
出版: (2009)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
由: Dempster, Craig, et al.
出版: (2015)

Relationship marketing theory and practice /
出版: (1996)

Services marketing : integrating customer focus across the firm /
由: Zeithaml, Valarie A.
出版: (2009)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
由: Smith, Mari, 1966-
出版: (2011)

Creating market insight how firms create value from market understanding /
由: Smith, Brian D. (Brian David), 1961-
出版: (2008)

Consumer behavior /
由: Engel, James F.
出版: (1973)

Consumer behavior /
由: Engel, James F.
出版: (1982)

Consumer behavior /
由: Engel, James F.
出版: (1978)