Trillion-dollar moms marketing to a new generation of mothers /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
Dearborn Trade Pub.,
c2005.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
No Tags, Be the first to tag this record!
|
Table of Contents:
- Taking aim at the mom market
- Talking about my generation
- Working it: mothers in the office
- Baby boomers: parenting pioneers
- Gen X marks the spot
- Generation Y not?
- Silver birds, gilded wallets
- Messages for moms
- Reaching the right moms the write way
- Getting moms buzzing through public relations
- Connecting with moms through brand experiences
- Moms online and unplugged
- Cultural influences in a mom's world
- Opportunities for the future.