The making of a bestseller success stories from authors and the editors, agents, and booksellers behind them /
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| Главный автор: | |
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| Соавтор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Chicago :
Dearborn Trade Pub.,
c2005.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- The incomparable thrill
- Making the list : how they work
- What causes a book to become successful?
- Reviews : the good, the bad, and the ugly
- Changes in reader taste
- Editors and publishers
- Literary agents
- Getting the books on the shelves and out the door
- Establishing a brand image with readers
- Promotion : publishers' and publicists' efforts--and of course bookstores
- Climbing the marketing mountain
- Building a career
- From the bookshelf to the silver screen
- Where does the idea come from?
- The process of writing
- The bestselling author's life
- The ups and downs
- Wisdom from the bestselling authors, editors, and agents.