Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Boyer, Kenneth Karel, 1967-
Байгууллагын зохиогч: ebrary, Inc
Бусад зохиолчид: Frohlich, Markham T., Hult, G. Tomas M.
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: New York : American Management Association, c2004.
Хэвлэл:1st ed.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Introduction
  • the great divide between customers and retailers
  • Decoupled extenaed supply chains
  • Semi: Exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing goals
  • Marketing : tapping customers' latent desires
  • Supply chain design : how to bridge the last mile
  • Information technology : facilitating learning and streamlining transactions
  • The future of the extended supply chain.