Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /
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| 第一著者: | |
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| 団体著者: | |
| その他の著者: | , |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York :
American Management Association,
c2004.
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| 版: | 1st ed. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
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目次:
- Introduction
- the great divide between customers and retailers
- Decoupled extenaed supply chains
- Semi: Exteneded supply chains
- Fully extended supply chains
- Centralized extended supply chains
- Strategy : meshing operational and marketing goals
- Marketing : tapping customers' latent desires
- Supply chain design : how to bridge the last mile
- Information technology : facilitating learning and streamlining transactions
- The future of the extended supply chain.