Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Boyer, Kenneth Karel, 1967-
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Frohlich, Markham T., Hult, G. Tomas M.
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York : American Management Association, c2004.
Rhifyn:1st ed.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • Introduction
  • the great divide between customers and retailers
  • Decoupled extenaed supply chains
  • Semi: Exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing goals
  • Marketing : tapping customers' latent desires
  • Supply chain design : how to bridge the last mile
  • Information technology : facilitating learning and streamlining transactions
  • The future of the extended supply chain.