Generating buy-in mastering the language of leadership /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in
- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence
- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.