Tough calls AT&T and the hard lessons learned from the telecom wars /
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| Главный автор: | |
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| Соавтор: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York :
AMACOM,
c2005.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Don't dance to the music of your own buzz
- Understand the power of symbols
- Take control
- Complete the CEO
- Expect the dumbing down of reality
- Work inside out toward your customers
- Don't let plugging leaks become an obsession
- Casting is everything
- Pay attention to the power of the few
- Don't confuse politics and public relations
- Say good-bye to the rah-rah brother- and sisterhood
- Stay off the treadmill of expectations
- It's okay to change your mind
- Credibility breaks all ties
- Reimagine your company's mission
- Practice ambidextrous leadership.