Tough calls AT&T and the hard lessons learned from the telecom wars /
-д хадгалсан:
Үндсэн зохиолч: | |
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Байгууллагын зохиогч: | |
Формат: | Цахим Цахим ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
New York :
AMACOM,
c2005.
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Нөхцлүүд: | |
Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Don't dance to the music of your own buzz
- Understand the power of symbols
- Take control
- Complete the CEO
- Expect the dumbing down of reality
- Work inside out toward your customers
- Don't let plugging leaks become an obsession
- Casting is everything
- Pay attention to the power of the few
- Don't confuse politics and public relations
- Say good-bye to the rah-rah brother- and sisterhood
- Stay off the treadmill of expectations
- It's okay to change your mind
- Credibility breaks all ties
- Reimagine your company's mission
- Practice ambidextrous leadership.