Tough calls AT&T and the hard lessons learned from the telecom wars /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
New York :
AMACOM,
c2005.
|
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- Don't dance to the music of your own buzz
- Understand the power of symbols
- Take control
- Complete the CEO
- Expect the dumbing down of reality
- Work inside out toward your customers
- Don't let plugging leaks become an obsession
- Casting is everything
- Pay attention to the power of the few
- Don't confuse politics and public relations
- Say good-bye to the rah-rah brother- and sisterhood
- Stay off the treadmill of expectations
- It's okay to change your mind
- Credibility breaks all ties
- Reimagine your company's mission
- Practice ambidextrous leadership.