Tough calls AT&T and the hard lessons learned from the telecom wars /
שמור ב:
| מחבר ראשי: | |
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| מחבר תאגידי: | |
| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
New York :
AMACOM,
c2005.
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| נושאים: | |
| גישה מקוונת: | An electronic book accessible through the World Wide Web; click to view |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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תוכן הענינים:
- Don't dance to the music of your own buzz
- Understand the power of symbols
- Take control
- Complete the CEO
- Expect the dumbing down of reality
- Work inside out toward your customers
- Don't let plugging leaks become an obsession
- Casting is everything
- Pay attention to the power of the few
- Don't confuse politics and public relations
- Say good-bye to the rah-rah brother- and sisterhood
- Stay off the treadmill of expectations
- It's okay to change your mind
- Credibility breaks all ties
- Reimagine your company's mission
- Practice ambidextrous leadership.