Tough calls AT&T and the hard lessons learned from the telecom wars /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New York :
AMACOM,
c2005.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- Don't dance to the music of your own buzz
- Understand the power of symbols
- Take control
- Complete the CEO
- Expect the dumbing down of reality
- Work inside out toward your customers
- Don't let plugging leaks become an obsession
- Casting is everything
- Pay attention to the power of the few
- Don't confuse politics and public relations
- Say good-bye to the rah-rah brother- and sisterhood
- Stay off the treadmill of expectations
- It's okay to change your mind
- Credibility breaks all ties
- Reimagine your company's mission
- Practice ambidextrous leadership.