Trust or consequences build trust today or lose your market tomorrow /

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Detalles Bibliográficos
Autor principal: Golin, Al, 1929-
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: New York : American Management Association, c2004.
Materias:
Acceso en línea:An electronic book accessible through the World Wide Web; click to view
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Tabla de Contenidos:
  • Trust trends
  • More than a nice-sounding word
  • The damage done
  • Fix it before it breaks
  • If you can't do it, please say so
  • The human touch
  • Humility
  • Speed, truth, and other good ways to respond to bad times
  • Tough trust decisions
  • The media
  • Great acts of trust
  • Acts of distrust
  • The ten commandments of organizational trust.