The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities /

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書目詳細資料
主要作者: Johnston, Robert E.
企業作者: ebrary, Inc
其他作者: Bate, J. Douglas
格式: 電子 電子書
語言:英语
出版: New York : AMACOM, c2003.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.